Launching mid-April 2026  ·  Waitlist open

YOUR NEXT
HIRE ISN'T
ON LINKEDIN.

Meet Mitch — he works every day you don't.

Mitch manages your Google Business Profile, posts to your socials, responds to reviews, tracks your local rankings, and asks every customer for a Google review — all week, every week, without being asked.

97%
Search before choosing
3
Spots in the local pack
$1,400
Avg agency cost / mo
The difference

NOT A TOOL.
NOT AN AGENCY.
A HIRE.

The agency
$2,000+ per month for the same scope
Goes quiet over holidays and Christmas
New account manager every 12 months
Generic content written by a junior
You chase them for updates
Marks up your ad spend by 10–15%
Doing it yourself
Last GBP post was four months ago
Never got round to that review reply
No idea where you rank on Google
Meant to ask that customer for a review
Competitor posts every week — you don't
Website untouched since 2021
Mitch
From $449/month, all in
Works every day — no exceptions
Same standard every single week
Content built for your specific trade and area
Weekly report lands without you asking
Your ad spend goes direct to Google and Meta
The job listing

WE PUT AN
AD UP FOR A
MARKETING
MANAGER.

847 applicants. Not one could work 24/7 for $449 a month, respond to every review within the hour, and never take a day off.

Local Marketing Manager
Trades industry  ·  Full time  ·  Immediate start
FILLED
Requirements
Available 24 hours a day, 7 days a week, 365 days a year
Must respond to every Google review within the hour
Publish a new blog post every week without being asked
Track 30+ keywords simultaneously and report weekly
Never take a holiday, call in sick, or forget a task
Must cost less than $449 per month all in
What Mitch does

FIVE JOBS.
ONE HIRE.

01
Local SEO
Gets you to the top of Google Maps

Tracks your local pack position every week for 20–40 service and location keyword combinations. Publishes localised blog posts targeting "boiler repair in [your town]" type searches. Keeps your schema markup current, monitors competitors, and submits your sitemap — the compound effect of consistent weekly SEO work without you doing any of it.

Pack position tracking Weekly blog content Schema markup Competitor monitoring Citation monitoring Technical audits
3–6 mo
First ranking improvements for secondary service keywords
6–12 mo
Primary service + city keywords start moving
20–40%
Typical organic traffic increase within year one
02
Google Business Profile
Keeps your GBP active and working every week

Posts every week — the frequency Google rewards without diminishing returns. Responds to every review within the hour. Manages Q&A, keeps your hours and services current, and monitors your listing for any issues. Your GBP is the first thing a potential customer sees when they Google your business — Mitch makes sure it's always doing its job.

Weekly posts Review responses Q&A management Listing health Hours & service sync Photo management
76%
Of local searches result in a call or visit within 24 hours
#1
Google weighs GBP completeness above ordinary website SEO
2.7×
More calls for businesses with complete, active profiles
03
Social Media
Posts to Facebook and Instagram without you

Consistent, local, on-brand social content every week across Facebook, Instagram feed, and Stories. Log a completed job and Mitch turns your photos into posts across every platform — AI selects the best images, detects before/after pairs, and writes captions in your brand voice. Quality over volume: only the strongest jobs get posted, so your feed stays strong.

Facebook Instagram feed IG Stories & Reels AI photo scoring Job-to-post pipeline
04
Review Generation
Asks every customer for a Google review

Log a job, add the customer's mobile number, and Mitch sends a personalised SMS at the optimal moment — not immediately, not a week later — with a one-tap link directly to your Google review page. No searching, no friction. Reviews are one of the top three ranking factors in the local pack. More reviews, better ranking, more calls.

Personalised SMS Direct review link Timed perfectly Conversion tracking
05
Paid Ads
Google & Meta ads — managed and optimised every week

Google Search Ads target people actively searching for your services right now — high intent, high conversion. Meta ads keep your business visible in your service area and retarget visitors who looked but didn't call. Every Thursday Mitch reviews the previous week's data: adjusts bids based on device and time-of-day performance, removes search terms that burn budget without converting, and rotates ad copy that's underperforming.

Google Search Ads Meta retargeting Lookalike audiences Weekly bid optimisation Negative keywords Full conversion tracking
The ad spend promise
$0
Markup on your media budget — ever. Spend billed direct from your own Google and Meta accounts.
You
Set the monthly ceiling. Mitch keeps spend on pace and alerts you immediately if anything spikes.
All
Call clicks and form submissions tracked. Every dollar of spend accounted for in your Friday report.
Exclusive feature — Job Board

LOG A JOB
IN 2 MINS.
MITCH DOES
THE REST.

Every job you complete is a marketing opportunity most trades businesses let pass by. Too busy, no time to write, don't know what to post. Submit a job from your phone at the end of the day — Mitch turns it into posts across every platform, and sends your customer a review request in one go.

Voice input supported — dictate the job description hands-free
What you submit

A brief description of the work. The job date. Up to 10 photos from your phone camera. An optional short video. Your customer's mobile number for the review request. That's it — under two minutes from your phone.

Job description — type or dictate by voice
Up to 10 photos — rear camera opens directly
Optional short video for Reels
Customer mobile for the review request SMS
What the AI does

Scores every photo for sharpness, lighting, and composition. Detects before & after pairs for stronger narrative posts. Calculates an overall content quality score — only jobs above the threshold get published, so your feed stays sharp.

Quality scoring — blurry or dark photos filtered automatically
Before/after detection — you confirm with a single tap
Content score calculated — only strong jobs go out
Four platform posts generated in your brand voice
GBP post

Up to 1,500 chars with a local keyword woven in naturally and a click-to-call button pointing at your phone number. Boosts local pack ranking signals.

→ Ranks in Google Maps
Facebook post

Conversational, 2–3 short paragraphs, written to feel like a real business owner posted it — not a marketing agency. One or two relevant emoji.

→ Reaches your local audience
Instagram caption

Visual-first, under 150 words, followed by 8–12 hashtags mixing local tags with trade-specific ones to extend reach beyond your existing followers.

→ Showcases your work
IG Story overlay

Three punchy lines designed to sit over your hero photo. Short, confident, built to stop the scroll and reach people who don't follow you yet.

→ Expands your reach
1
Submit job + photos
2 minutes — voice input, rear camera opens direct
2
AI analyses media
Quality score, before/after detection, best image
3
Four posts generated
GBP, Facebook, Instagram, and Story overlay
4
You approve or it auto-publishes
One tap — or leave it, goes live in 24 hours
5
Review request sent
Personalised SMS fires at the optimal moment

Quality over volume. Not every job makes it to social — Mitch scores each submission and only publishes above a quality threshold. Your GBP doesn't get spammed, your feed stays strong, and every post that goes out earns its place. Jobs below threshold still trigger the review request and get logged in your history.

1 / WEEK
GBP post cap — the frequency Google rewards
Review generation

MITCH ASKS
FOR THE REVIEW.
YOU GET
THE STARS.

Reviews are the single most visible trust signal for a trades business. Customers who've just had a great experience are willing to leave one — they just never get asked at the right moment. Mitch makes the ask automatically, while the job is still fresh, without you having to think about it.

Personalised — uses the customer's name and references the specific job
One-tap link — goes directly to your Google review page, no searching
Timed right — sent at the optimal window, not immediately, not a week later
Tracked — portal shows every request sent and your conversion rate over time
Example SMS — sent 24 hours after the job
"Hi Sarah — it was great working at your home yesterday. If you're happy with the boiler installation, we'd really appreciate a quick Google review. It only takes a minute and means a lot to a small business: [one-tap link]"
72 hrs
Optimal window to ask for a review — after the job is done but while the experience is still fresh and vivid
4.7×
More likely to receive a review when asked directly with a frictionless link than when waiting for unprompted feedback
Top 3
Review count and average rating are among the top three factors Google uses to rank businesses in the local pack
James M. · 40 minutes ago
"Fast, efficient and really tidy. Fixed our leak same day. Would use again without hesitation."
Mitch drafted a response
"Thank you so much James — really glad we could get to you the same day and leave everything tidy. We appreciate you taking the time. Give us a call any time!"
Getting started

THREE STEPS.
THEN MITCH
HANDLES IT.

Built for trades business owners who are on the tools all day — not sitting at a computer. The whole setup takes about a week, then it runs itself.

1
Step 01
Connect your accounts

We walk you through connecting your Google Business Profile, Google Search Console, and Meta accounts via a simple sign-in flow. No technical knowledge needed. Takes about 10 minutes. We do the rest.

2
Step 02
Mitch learns your business

During onboarding we capture your service area, trade type, brand voice, and the keywords that matter. Mitch builds your content calendar, structures your ad campaigns, and records your baseline rankings — everything is set up in the first week before going live.

3
Step 03
Mitch gets to work

From week two, Mitch runs automatically. Posts go out, reviews get responded to, rankings get tracked, ads get optimised. You get a clear weekly report every Friday. The only ongoing task from you: the 2-minute job submission when you want to post about a job.

The only thing Mitch needs from you on an ongoing basis is your job submissions — a two-minute task at the end of a job from your phone. Everything else runs without you. No logins required, no content to write, no campaigns to check.

Reserve your spot →
What to expect

MITCH GETS
TO WORK ON
DAY ONE.

Local SEO takes time — anyone promising instant rankings isn't being straight with you. Here is an honest picture of what Mitch delivers and when.

1
Week 1–2
Mitch clocks in

Setup week. Every account connected, every campaign structured, your baseline recorded. This is the "before" that everything gets measured against going forward.

GBP fully optimised — every field, all services added
Keyword matrix built — 20–40 service + location combinations
Ad campaigns live with conversion tracking verified
Schema markup deployed on your website
Baseline rankings, review score and traffic recorded
2
Month 1–2
Momentum builds

The weekly rhythm kicks in. GBP views typically improve in the first four weeks as Google registers the activity signal. Ads drive traffic and calls from day one.

Weekly GBP posts publishing without fail
Reviews responded to within the hour
Blog posts publishing — building keyword coverage week by week
Ads driving traffic and calls from the first week
Review requests going out — rating starts improving
Weekly Friday report landing in your inbox
3
Month 3+
Rankings move

The compound effect of consistent weekly work shows up in the data. Secondary keywords move first — primary service + city keywords follow over months 6–12.

Secondary keywords entering Google's top 10
Local pack position improving — especially with job submissions
Review score trending upward from the SMS outreach
Blog content driving long-tail organic traffic
Ad spend tightening as non-converting terms are removed
3–6 MO
First ranking improvements for secondary service keywords
6–12 MO
Primary service + city keywords climbing the local pack
20–40%
Typical organic traffic increase within year one
Founding member pricing

LOCK IN YOUR
RATE BEFORE
LAUNCH.

Waitlist members who sign up before mid-April 2026 lock in founding member pricing — guaranteed for 12 months from their start date. One-time setup fee covers your full onboarding.

Ad spend billed directly to your own Google and Meta accounts — we never touch it.

Essentials
Never think about reviews or your Google listing again — for less than a call-out fee.
Growth
Mitch starts building your rankings and posting your work while you're on the tools.
Pro
Full throttle — ads, SEO, social, and a team of 10 all feeding the machine.
Essentials
$99/mo
+ $99 one-time setup  ·  Up to 3 users
Custom app
Full portal — iOS & Android PWA
Up to 3 team members
Push notifications for alerts
Weekly performance digest
Review generation
Automated review request SMS & email
Direct one-tap Google review link
Review response drafts
Review conversion tracking
Google Business Profile
1 GBP post per week from job submissions
Listing health monitoring
Hours & service sync
Job board
Unlimited job submissions
AI photo scoring & selection
Before/after detection
Posts to GBP only
SEO & Social
Local pack tracking
Blog content
Social media posts
Paid ads
Most popular
Growth
$349/mo
+ $499 one-time setup  ·  Up to 5 users
Everything in Essentials, plus
Up to 5 team members
Auto-populated content calendar
Local SEO
Local pack tracking — full keyword matrix
1 blog post per week, service + location targeted
Monthly keyword gap analysis
Schema markup & technical audit
Social media
Facebook — 3 posts per week
Instagram feed — 2 posts per week
IG Stories & Reels from job submissions
Job submissions post to all platforms
Paid ads
Google Ads management
Meta retargeting
Pro
$749/mo
+ $899 one-time setup  ·  Up to 10 users
Everything in Growth, plus
Up to 10 team members
Priority AI processing
Advanced SEO
2 blog posts per week
Competitor pack monitoring
Citation monitoring & active outreach
Social media
Facebook — 5 posts per week
Instagram feed — 3 posts per week
Auto-approved review responses
Paid ads
Google Search Ads — unlimited spend
Meta retargeting & lookalike audiences
Weekly bid optimisation & negative keywords
Full conversion tracking
Support
Monthly strategy call
$99
If Mitch gets you one extra job a month from your reviews, he's paid for himself ten times over.
$0
Markup on your ad spend — ever. Your media budget goes direct to Google and Meta from your own accounts.
12 MO
Founding member pricing locked from your start date. Sign up before mid-April 2026 to secure your rate.

Annual plans at 10% discount  ·  Founding member rates locked for 12 months  ·  No commitment until launch day

Questions

THINGS PEOPLE
ALWAYS ASK.

Do I need to be technical to use Mitch?
+
Not at all. Onboarding is a guided process — we connect your accounts for you via a simple sign-in flow. After that, the most technical thing you'll do is tap "Approve" on a post from your phone.
I already have an agency. Why would I switch?
+
Most agencies charge $1,500–3,000 a month for the same scope, use junior staff, go quiet over holidays, and rotate account managers annually. Mitch costs a fraction of that, works every single day to the same standard, and never needs managing. The real question is what you're getting for what you're currently paying.
What if I don't have time to submit jobs?
+
Job submissions are completely optional. Mitch runs your weekly GBP posts, blog content, review responses, and ads regardless. Submissions are how you turn completed work into social proof — but the core service runs automatically without them.
Do you mark up my ad spend?
+
Never. Your ad spend goes directly from your own Google and Meta accounts. We have no access to your billing. The monthly subscription fee is the only thing you pay us.
What trades does Mitch work for?
+
Any trade operating from a fixed service area — plumbers, electricians, heating and gas engineers, drainage, HVAC, general builders, roofers, and similar. If your customers search Google to find you locally, Mitch is the right fit.
How long before I see results?
+
Ad performance and GBP activity improve within the first month. Organic ranking improvements typically start at 3–6 months for secondary keywords and 6–12 months for primary service + city keywords. Anyone promising #1 rankings in two weeks is not being honest. Mitch builds lasting, compounding results — not short-term tricks.
Can I cancel?
+
Monthly plans cancel at any time with 30 days notice. Annual plans run 12 months at a 10% discount. The onboarding fee is non-refundable once setup is complete — it covers the real work done in week one.
Who is behind Mitch?
+
Mitch is built and run by Orange Collar Media — a digital agency working with trades businesses and e-commerce brands since 2012. getmitch.ai is our automated local marketing platform, purpose-built for the trades market.
Reserve your spot
Drop your details and we'll be in touch the week before launch with early access and your free audit.